Creating Engaging Content: Using Topicality

Creating Engaging Content: Using Topicality

Engaging your audience is the primary challenge for any presenter, on stage, on screen, and on air. (Keep reading to find out about a new tool I have created that will help you)

 

The good news is that we humans are hardwired to connect with each other so as long as your audience is captive, they are pretty much ready to connect with you from the start. Your job as presenter is to keep their attention.

 

Choosing content that is relevant to your audience is important. 

 

Making your content relevant to your audience is essential. 

 

You are always trying to create moments of connection. One way to do that is to get topical. Get in your audience’s “zeitgeist”. If you can, understand where their head is at, from what is going on for them culturally. When you reference it in your content, it will go a long way to keep them engaged.

 

Ever noticed how when someone starts talking about Christmas in May, it jars doesn’t it?

 

But when the first Christmas cups appear in Starbucks in November time, you know Christmas is on the way and you can get excited about it!

 

This is how being topical can help you be relevant.

 

Basic topicality is acknowledging the day, is it a Monday vibe or a Friday vibe? Then you can think about whether you are in the midst of their holidays like Easter, Valentines Day or Christmas. Then there are specifics in the news or entertainment world.

 

I recently did a workshop for some lawyers right at the deadline of the new GDPR proceedures. I used the opportunity to make jokes around the amount of emails we were all getting, and the amount of work they were having to do for their clients. It was an easy win, and the response from the participants was unprecedented.

 

If you are presenting regularly on air, on social media or on stage, then you start to get good at knowing what your audiences will like. You get good at finding your “go to” websites (BBC News / TMZ / BuzzFeed etc.) to inspire your content ideas.

 

As a content creator I often like to get ahead with my web content, so it’s good to be able to plan ahead the topicality.

 

To help you with this I have pulled together a Content Calendar for reference. I will share this information with you in my weekly newsletter (sign up here).

It includes:

  • events
  • anniversaries
  • celebrity birthdays
  • national “days”
  • holidays
  • school terms
  • and more…

 

Use the information as you wish, as long as your audience recognises it.
My New ‘Everyday Positivity’ Flash Briefing

My New ‘Everyday Positivity’ Flash Briefing

Get your own daily positive mantras from me for free on Amazon Echo.

 

Self-Care comes in lots of different forms, but the one thing I work on all the time is monitoring the voice in my head.

Everyone has a good voice and a bad voice. The bad voice is the one that tells you you aren’t a good enough presenter, or that you don’t deserve to be in the studio, or that that mean tweet from a listener was right. This is the voice that needs to be kept in check.

So, I have devised some daily audio for you (for free) to give you some positive strategies to build your self-care. It’s called “Everyday Positivity” and you can find it on Amazon Echo.

To listen

Simply search for ‘Everyday Positivity Flash Briefing‘ on your Amazon Alexa App and then programme into your own Alexa Flash Briefings.

 

What’s a “Flash Briefing?”

In case you have no idea what I am on about! The Alexa Flash Briefing is a clever bit of smart speaker technology on the Amazon Echo Dot. You can create your own mini audio programme, by selecting different ‘Flashes’ to build your own daily briefing. This can comprise of news and comedy, to nuggets of marketing advice and of course, an daily injection of positivity. There’s thousands of content options to choose from.

 

Why am I doing this?

I always want to be sure that I am trying out the latest listening technology so I can share my experiences with you, and then in turn you can feel that you have an edge. Over the next few weeks I will share how I go about making this piece of audio, and ways that you can add it to your repertoire. We’re only seeing the beginning of what this technology can do for the radio and audio industry – it’s a very exciting time for us!

Everyday Positivity everywhere?

If you haven’t got an Amazon Echo, do not despair! I’m exploring ways to get this slice of daily positivity onto other platforms, so watch (or listen!) to this space.

Also, do keep an eye on my Instagram for some fancy audio clips from Everyday Positivity and other stuff that I’m up to, that I’m sure you’ll love – follow me here.

Spread the positivity

I’ve also created a facebook group, where you discuss the ideas I’ve raised in Everyday Positivity and share your own motivational wisdom. Join the group here.


If you do find it on your Echo and love your daily dose of positivity – please could you pop a review here for me? ReviewEverydayPositivity.com.This is the best way I can get this to even more people.  

I can’t wait to hear what you think or even  how you are exploring this latest technology. Drop me a line and I’d love to hear all about it.

 

On Air: 4 Reasons to Start A Podcast Today

On Air: 4 Reasons to Start A Podcast Today

 

Why has everyone suddenly gone podcast mad? Business leaders, thought leaders, radio presenters, tv stars are all getting on the audio train lately. Feeling like you might be too late to start yours? Don’t.

Here’s why you should consider it:

1. Podcasts are really easy (and cheap) to make

Not only is the equipment super cheap, it’s easier to edit out mistakes, and you don’t have to put your make up on or do your hair before you press record. Podcast wear = whatever your think is appropriate, and that may be your pyjamas.

And as a quick overview:
You need 3 pieces of equipment for podcasting: 1) a microphone 2) an audio recorder 3) an audio editor

If you work in radio or media production, you probably have access to these already, but all can be found for under £100 each. You can even record you speaking on applications like zoom.us (free) and edit on something like iMovie. Plus that phone in the palm of your hand has a load of audio recording/editing capacity.

Then you need a host to put the audio on to, check audioboom, libsyn, soundcloud, Acast
And then you need a platform to broadcast from:  Apple Podcasts, Acast, podbean (see point 3)

2. You’ll Find Your Voice

When you are working on behalf of a company, you have to adhere to brand image, editorial policies and formats. This can get in the way of you finding your true voice and being able to express what you care about.

With a podcast you really get the opportunity to put your passions and interests first. Give people the chance to get to know you and your values. It feeds your other work as well by encouraging you to form stories and communicate succinctly. If you do a weekly podcast, it will improve your day to day communication.

3. Apple Have Upped Their Game 

It’s been a long time coming but Apple are about to release analytics to podcasters. The newly titled “Apple Podcasts” is the main platform for podcast listening and up until now, they’ve kept the analytics hidden from podcast creators. If you’re a creator, you’re going to be able to see just how people listen to your audio, whether they listen to the end, skip bits or tune out.

This data means that we can only start to improve, and if you are starting now, it gives you an efficient feedback loopmaking it efficient for you to improve.

 

4. You’ll Reach Your Audience & Create A Meaningful Connection

It’s fine to treat your audience to your vlog, but if you want to get content right through into the hearts and minds of your audience, listening is where it’s at.

Well produced audio has a habit of seeping in to the brain in a way that visual can’t. Let’s face it, your listeners are busy people, they can’t stop to watch you all the time they have things to do. But they can listen to you while they have things to do.

I have been working in radio for the last 20 years and have helped people produce podcasts, consutled and done a lot of listening. It’s time for me to start too, watch this space.