Why has everyone suddenly gone podcast mad? Business leaders, thought leaders, radio presenters, tv stars are all getting on the audio train lately. Feeling like you might be too late to start yours? Don’t.

Here’s why you should consider it:

1. Podcasts are really easy (and cheap) to make

Not only is the equipment super cheap, it’s easier to edit out mistakes, and you don’t have to put your make up on or do your hair before you press record. Podcast wear = whatever your think is appropriate, and that may be your pyjamas.

And as a quick overview:
You need 3 pieces of equipment for podcasting: 1) a microphone 2) an audio recorder 3) an audio editor

If you work in radio or media production, you probably have access to these already, but all can be found for under £100 each. You can even record you speaking on applications like zoom.us (free) and edit on something like iMovie. Plus that phone in the palm of your hand has a load of audio recording/editing capacity.

Then you need a host to put the audio on to, check audioboom, libsyn, soundcloud, Acast
And then you need a platform to broadcast from:  Apple Podcasts, Acast, podbean (see point 3)

2. You’ll Find Your Voice

When you are working on behalf of a company, you have to adhere to brand image, editorial policies and formats. This can get in the way of you finding your true voice and being able to express what you care about.

With a podcast you really get the opportunity to put your passions and interests first. Give people the chance to get to know you and your values. It feeds your other work as well by encouraging you to form stories and communicate succinctly. If you do a weekly podcast, it will improve your day to day communication.

3. Apple Have Upped Their Game 

It’s been a long time coming but Apple are about to release analytics to podcasters. The newly titled “Apple Podcasts” is the main platform for podcast listening and up until now, they’ve kept the analytics hidden from podcast creators. If you’re a creator, you’re going to be able to see just how people listen to your audio, whether they listen to the end, skip bits or tune out.

This data means that we can only start to improve, and if you are starting now, it gives you an efficient feedback loopmaking it efficient for you to improve.

 

4. You’ll Reach Your Audience & Create A Meaningful Connection

It’s fine to treat your audience to your vlog, but if you want to get content right through into the hearts and minds of your audience, listening is where it’s at.

Well produced audio has a habit of seeping in to the brain in a way that visual can’t. Let’s face it, your listeners are busy people, they can’t stop to watch you all the time they have things to do. But they can listen to you while they have things to do.

I have been working in radio for the last 20 years and have helped people produce podcasts, consutled and done a lot of listening. It’s time for me to start too, watch this space.