Sell yourself in one line (without sounding like a show off)

The most classic question you will get at a networking event or in any new meeting is: “what do you do?”

Most people answer with their job title. “I am an account manager”, “I am a coach”, “I am a sales rep”, “I’m an artist”, “I’m a Managing Director”…

You might know what that means. The person you are speaking to has no idea what that means, or how it impacts them.

Start telling people what it is you do and the impact you have.

In the last blog, it was clear that impactful networking means you are getting people to understand how what you do can help them.

Not only do you have to listen to them, but you also need to be clear about what it is you do.

So you need to have what I call an “Action Impact Liner”.

To do that you need to explain what you do, what is your action:

I help people manage their money…

I run a company that creates handwritten letters on mass…

I teach kids at primary school…  

I sell artworks…

And then explain the impact it has:

So that they can rest easy when they get to bed at night  

So that you can guarantee to get someone’s attention with a personal touch.

So that the future is a better place.

So that people feel good about their house.

Mine is:

“I help people get confident and comfortable speaking in public so that when someone sees you speak they think “I want to work with you”

What is your “Action Impact Liner”?  

You can still give your job title “I’m a Presenter Coach – I help people….etc…” 

Try writing your Action “Impact Liner” below

I help / make / create / run * insert verb _____________________________

So that  _______________________________________________________________________

When people know what you do, and how you are passionate about helping people, they will then know to call on you when the issue you can help with arises.