Communication is a sharp tool. Use it well.

Some years ago, a CEO I worked with highlighted the challenge of being an executive in today's hyper-connected world. As a business leader, the mic was always on. 

He noted that when he walked into the office in the morning smiling, employees would interpret that all was well in their world. Conversely, if he had a fight with his children or had a bad start to the day, he could not afford to reflect his frustration. What might have been a personal matter was interpreted as having a bearing on his business.

This, he noted, meant that even when you are not actively communicating, you are constantly sending a message to the world around you.

While having the mic live always may seem like a lot of pressure, it creates an opportunity. It is important to harness the value of communication. Make it work for you.

A decade ago, media training was a theoretical exercise – a box you ticked to help you prepare for the odd media interview. But today the challenge is bigger and more complex.

For one, the media landscape has changed and the onslaught of public presence is relentless. There is a staggering array of social media, speaking opportunities, and other forms of new media. Today's business leader needs to address everyone from investors, customers, regulators, and media.

To make sure that you and your message stand head and shoulders above others rests on authenticity and a great story. That means understanding how to present the best version of yourself and your company.

Over the past few years, I have worked with several executives who have embraced their personal brand and work hard to ensure communications support their business.

By helping to hold up the mirror to executives, and developing their authenticity and story, the results have been nothing short of remarkable.

Communication is a sharp business tool. A clear message and goal for each engagement means while the mic is always on, it delivers value to your business.  Whether it is convincing investors to support your business or getting your employees to buy into your strategy. Make every engagement or speaking opportunity count for you.